Food Packaging / Califia Farms Almond Milk Gelato

Food packaging system for Graphic Design V: Packaging Design with Tor Hovind at California State University – Long Beach. This system includes three different flavors, Honey Lavender Vanilla, Avocado & Strawberry, and Chocolate & Orange. Califia Farms is named after the mythical Queen Califia for whom the state of California is named. I based my design on the beautiful bounty of California and drew inspiration from old farm signage and vintage produce boxes while maintaining a clean, modern minimalism so that this product would sit comfortably with the rest of the Califia Farms brand.

Design details: the first round label is affixed on the top of the lid, the second is underneath. The affirmation reinforces the brand's dedication to creating good-for-the-world foods that actually love you back. Vertical strokes on the front of the package were replaced with imagery inspired by the produce enhancing the flavor of the gelato.
The three-part system includes Honey Lavender Vanilla, Chocolate & Orange and Avocado & Strawberry. The flavor indication comes in two steps: color and imagery. This makes it easy to expand the line to dozens of flavors.
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